From Apple purchasing Beats By Dre for 3 Billion to the next generation iWatch out this fall. Wearable tech is the is going to continue to change the way we accessorize, communicate, in business and even take care of our health.
The CEO of Apple Tim Cook says has been speaking of an “exciting new category” that will be released this fall. Word is, there are going to be up to 15 million iWatch bands produced by the end of the year and 3 million ready for market now.
Amazon may not be developing wearable technology, but the ecommerce giant is embracing the growing number of these devices.
The company launched a storefront dedicated to wearable technology. Customers can compare wearable tech devices within specific categories like smartwatches, fitness trackers and wearable cameras. The trend is said to be a main stay and the demand will be high.
The store also includes a learning center, video library and activity tracker guides , where customers can find more information about the fast-changing market for wearable technology.
Forbes says it’s clear that consumers are fascinated by wearable technology. Whether it’s smart fitness bands like the Nike+ Fuelband that track activity, calories burned and sleep quality; smartwatches like the Pebble that bring smartphone capabilities to your wrist; or smart pet trackers like the Whistle that monitor your pets’ behavior, the number and breadth of wearable devices we own continues to increase.
But what about businesses? Wearables are expected to hit the enterprise ever harder, enabling hands-free tracking of goods, making sales teams more productive and providing healthcare workers with easy access to the most up-to-date patient data, among many other applications.
Indeed, wearables are primed to change the way we live. Now, that’s powerful PR.
Sources: Forbes, Mashable, Amazon