The Seaview Hotel is a 1950’s Art deco gem 1blk by the beach.
The hotel was ready for an upgrade both on and offline. We advised the hotel on the new look & feel, photographed the updated rooms, created a video tour, locate and integrate the best booking software. Then, created an fun online presence representing the hotels colorful vibe with a classic California style.
Digital PR Results:
New Website: Generated over 12k email inquiries for room stays first year.
SEO: Generate 90% of organic search traffic.
Google+ Generated over 1.6 million visitors.
Booking Engine: Incorporated a booking engine company that makes sure reservation system is ‘always’ live.
Brand Reputation Management: Worked with all review sites like Trip Advisor to establish correct reviews and increase positive reviews.
Social Media: Generated a 400% increase in social media resulting in a 30% lift in reservations through Facebook & Twitter.
Email list: Created newsletter to stay in touch with guests and provide special offers.
Repeat Customers: High repeat customers from pleasant experience from website to hotel.
AWARD: Google awarded Seaview Hotel with a video media package and special visibility due to our agency marketing techniques and SEO Expertese. This resulted in the highest click through rates in the area for the industry and we have pretty tough competition from the larger swanky hotels.
Soirée PR helped us go from worrying about keeping the doors open to having a waiting list and being over booked! We knew it was time to upgrade online and become apart of the digital social world. Now we are a top performer on Google. -The Owner
Seaview Hotel still has it’s sign from the 50’s and so does Corra’s coffee shop next door, thanks to the owner for fighting to keep the original signs up. Most hotels conformed and created a sign that looked like everyone else. This helps when establishing relationships with media companies and studios that may want to photograph the hotel for magazines, articles , movies etc. Notice her 30+ year old sign in the look book above from our placement in Cosmopolitan Italy.